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전체 선택해제
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본문검색 결과만 보기
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The Effect of Global Media Consumption on Chinese Consumers’ Response to Foreign Models and Languages in Advertising : An Examination of the Moderated Mediation of Global Mindset
Sojung Kim, Nam-Hyun Um 한국광고PR실학회 광고PR실학연구 25 Pages
한국광고PR실학회 광고PR실학연구 2017, 제 10권 3호 13 318-342 (25 pages)
This study looks at how global media consumption is related to Chinese consumers’ attitudes toward global signs (i.e., foreign models and foreign languages) in advertising. Findings confirm the mediating effect of global mindset, suggesting that global media consumption indirectly influences attitudes toward foreign models and foreign languages by affecting global mindset. Data further reveals the moderated mediation of global mindset by consumer ethnocentrism－as consumer ethnocentrism... -
PR Campaign Creativity Scale : A scale development of validation
Sungwook Hwang, Cheolhan Lee, Jonghyuk Lee 한국광고PR실학회 광고PR실학연구 20 Pages
한국광고PR실학회 광고PR실학연구 2015, 제 8권 4호 6 134-153 (20 pages)
This study aimed to develop the scale of creativity in public relations campaigns. Seven elements of creativity in public relations campaigns were identified: novelty, meaningfulness, artistic value, continuity, connectedness, social issues, and synthesis. From the second-order confirmatory factor analysis results, the one-dimensional seven measurement items were listed as follows: The campaign is more novel than existing campaigns; the detailed action plan clearly relays the message that the... -
Setting the peace table: early childhood education peace practices vis-a vis the kindergarten curriculum
Verna Jade Janay, Rejie Palmos 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 10 199-216 (18 pages)
0.01. The study revealed that ECE professionals are highly aware in all the domains. The highest mean is in the Aesthetic /Creative Development Domain. They are also highly aware in all areas of the peace education Knowledge, Attitudes, Values and Skills. It was noted that the Attitudes and Values Content Area has the highest statistical mean. Furthermore, a significant relationship existed between the awareness of Peace education and Kindergarten Curriculum among ECE Professional. This will be... -
The Hong Kong Early Child Development Scale-3: A Validation Study
Nirmala Rao, Stephanie W. Y. Chan, Rhoda Wang, Diana Lee, Rita Y. T. Ng, Yvonne Becher, Carrie Lau, Jin Sun, Frederick K Ho, Patrick Ip 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 1 1-23 (23 pages)
The Hong Kong Early Child Development Scale (HKECDS) is a tool for assessing holistic early child development in preschoolers aged from three to six years. The original version of the scale, HKECDS, was updated in 2019 (HKECDS-2) to reflect the contemporary context and local curricular expectations. Children (n = 144) from three kindergartens in Hong Kong completed the HKECDS-2 in individual sessions. Rasch model analysis and expert discussions resulted in a short version of the scale (HKECDS-3)... -
Korean Early Childhood Teachers’ Perceptions of the Importance and Performance of the “Play Environment”
Bora Kang, Hong-Ju Jun, Seenyoung Park 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.1 4 53-75 (23 pages)
in Korea. For the analysis, the play environment was divided into “environment giving comfort,” “environment supporting child-initiated learning,” “environment fostering aesthetic sensitivity,” and “environment fostering creativity.” A total of 277 early childhood teachers completed the online questionnaire, and the data obtained were analyzed based on mean, standard deviation, paired-sample t-test, and importance-performance analysis. Results indicate that, first, the importance of the... -
Child-friendly kindergarten architecture: Perspectives of children in Iran
Shahini Vahideh, Hosseini Akram 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.3 5 85-112 (28 pages)
Currently, architects are aware of the impact of the environment on children's development. This study investigated children’s attitudes and mental images of a child-friendly kindergarten in order to identify its architectural indicators. The research was conducted in Gorgan, Golestan province, Iran. The statistical population of the study consisted of 251 children aged 3 to 7 who were randomly selected from 17 classes in 6 governmental institutions and 5 private institutions prepared for this... -
Effects of Using Picture Books on Reading Self-Perception Among Year Two Pupils at A National-type Chinese Primary School
Chin Jia Min, Fonny Hutagalung, Donnie Adams, Chew Fong Peng 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 8 161-186 (26 pages)
Pupils who feel good about their reading abilities tend to perform better in school. Research has shown that picture books will contribute to pupils taking the initiative to read. The purpose of this study was to examine the effects of picture books on reading self-perception among Year Two pupils at a National-type Chinese Primary School in Hulu Selangor. This study employed a quasi-experimental research with pre-test and post-test designs that involved 75 pupils and four picture books, namely,... -
The Project Approach on Environmental Education: An Action Research for Children’s Social-Emotional Development
Ulil Abshor 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2017, Vol.11 No.1 1 1-20 (20 pages)
The aim of this study is to increase children’s social-emotional development using project approach on early childhood environmental education. The researcher uses applied classroom action research method to explore the project approach on environmental education as multidimensional approach. The project approach is in-depth investigation to a topic which has three phases; 1) planning and getting started, 2) developing project, and 3) reflection and conclusion. This study involved collaborators... -
Emotion Map Making. Discovering Teachers’ Relationships with Nature
Michela Schenetti, Elisa Guerra 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2018, Vol.12 No.2 3 31-56 (26 pages)
Outdoor education means increasing the opportunity to encounter and experiment with nature, but above all, it means rethinking one’s own relationship with nature. Professionals working in the field of education cannot transmit to children what they do not know or share. Therefore, to foster education in nature with pedagogical skill, it is important for each practitioner to become aware of their own way of thinking and be willing to undergo an authentic noological revolution (Bateson, 1976),... -
An Analysis of Tangled Rationales for Global Citizenship Education in South Korea
Cho Hye Seung 한국국제이해교육학회 국제이해교육연구 43 Pages
한국국제이해교육학회 국제이해교육연구 2016, 제 11권 2호 5 153-195 (43 pages)
The purpose of this study is to explore how different education stakeholders conceptualize global citizenship education (GCED) in South Korea. This research employed a qualitative research approach relying on the combination of in-depth analysis of interviews and document analysis. I analyzed twenty interviews with education stakeholders in charge of GCED including teachers, NGO workers, IO staff, and a government officer, as well as various forms of documents including teacher's guidebooks and...
