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PR Campaign Creativity Scale : A scale development of validation
Sungwook Hwang, Cheolhan Lee, Jonghyuk Lee 한국광고PR실학회 광고PR실학연구 20 Pages
한국광고PR실학회 광고PR실학연구 2015, 제 8권 4호 6 134-153 (20 pages)
This study aimed to develop the scale of creativity in public relations campaigns. Seven elements of creativity in public relations campaigns were identified: novelty, meaningfulness, artistic value, continuity, connectedness, social issues, and synthesis. From the second-order confirmatory factor analysis results, the one-dimensional seven measurement items were listed as follows: The campaign is more novel than existing campaigns; the detailed action plan clearly relays the message that the... -
글로벌 커뮤니케이션 그룹과의 인수 및 합병 이후 나타난 한국 광고회사 내부의 변화에 대한 연구
유현재 한국광고PR실학회 광고PR실학연구 29 Pages
한국광고PR실학회 광고PR실학연구 2011, 제 4권 1호 1 7-35 (29 pages)
본 연구는 최근 WPP 등 글로벌 커뮤니케이션 그룹과의 합병을 경험한 한국 광고대행사들의 직원들이 당시 느꼈던, 그 리고 현재도 경험하고 있는 실제 업무 스타일의 변동, 회사에 대한 로열티 등에 대한 감정변화 등 합병 이후 불거진 상 황들에 대해 심층적으로 조사해 보고자 하였다. 연구 결과, 대부분의 구성원들은 영어에 대한 스트레스와 함께 실력향 상을 위한 자구노력을 다하고 있었으며, 합병 이전과 비교하여 현재 근무 중인 회사에 대한 충성도와 회사를 통한 자신 의 미래 비전에 대해 회의적인 시각을 보인 경우가 많았다.... -
Setting the peace table: early childhood education peace practices vis-a vis the kindergarten curriculum
Verna Jade Janay, Rejie Palmos 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 10 199-216 (18 pages)
stratified sampling was used to gather the data. For each school picked, all the kindergarten teachers were given survey questionnaires. The data gathering instrument included the Peace Education Awareness Questionnaire Checklist (PEACQ) and Early Childhood Education Domain Awareness Questionnaire Checklist. Mean and standard deviation were used for the descriptive statistical analysis while the Pearson’s r was employed for the inferential study. Alpha level was set at 0.01. The study revealed... -
The Influence of Maternal-Paternal Education Level and Parenting Styles in Children's Reading Skills in an Urban Setting in East Malaysia
Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 9 177-198 (22 pages)
As more parents achieve a higher education level and are exposed to better parenting behaviors and styles, the changing roles of housekeepers and managing child's education are expected. Millennial parents are reported to hold a stable career, higher economic status, better access to information, and practices of successful parenting. Nonetheless, there are substantive reports of millennial parents still practicing traditional parenting, who had witnessed and experienced its effective practices... -
What Does an Engaged Preschool Classroom Look Like? Teachers’ Conceptions of Student Engagement- Voices from Malaysia
Armeetaa Kaur Mallanhanse, Amrita Kaur, Rosna Awang Hashim, Mohammad Noman 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 4 67-90 (24 pages)
Malaysian context. Seven preschool teachers with significant teaching experience recruited through purposive sampling participated in semi-structured face-to-face in-depth interviews to share their visions of students’ engagement. Inductive data analysis suggested that the teachers' conceptions of students’ engagements were grounded in students' behavioral (responsiveness, commitment and effort, and body language) and emotional (positive reactions and positive social sense) indicators leaving... -
Understanding The Relationship Between Emotional Competence and Self-Efficacy with Preschool Teacher Commitment: An Analysis of PLS-Predict & IPMA (Importance-Performance Matrix Analysis)
Phaik Im Kan, Fonny Dameaty Hutagalung, Fong Peng Chew 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 4 71-98 (28 pages)
Selangor through cluster and systematic random sampling method to answer a set of questionnaire questions. The instrument has been validated by six experts and a pilot study has been conducted to identify the reliability of the instrument. The collected data were analyzed quantitatively using Smart-PLS 3.0 software with PLS-predict and IPMA analysis for Q2_predict and effect size factor analysis. The findings of structural model analysis show that the relationship between emotional competence,... -
Preschool Parents’ Ratings of Parent-teacher Relationships. A look at the Impact of Family Demographics
Keengwe Grace, Onchwari Ariri J. 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 12 247-273 (27 pages)
Relationships between families and teachers are important quality indicators of an effective early childhood program and a child’s development indicators. Assessment of these relationships provides program administrators and policy makers insights into the effectiveness of their programs in impacting children’s and family outcomes. In this study, using the newly developed FPTRQ Measure, parents’ perceptions of parent-teacher relationships in preschool programs were assessed. The effects of... -
Influence of Play-based Learning in Early Childhood Education (ECE) in Bangladesh: Lessons from Japan
Md Jahangir Alam 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 10 203-229 (27 pages)
Universally, Early Childhood Education (ECE) received considerable attention among the stakeholders, and multiple international studies have emphasized the critical nature of the high-quality ECE facilities that integrate learning and play. Several studies have demonstrated the positive influence of decent learning environments on prospects and the comprehensive development of children. This research focuses on play-based learning through gamification to characterize the excellent ECE... -
A Mixed-methods Study on Early Childhood Educators’ Aesthetic Literacy and Aesthetic Teaching Practices
Yu-Ting Chen 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 2 25-47 (23 pages)
As aesthetic education has become an important component of school curricula in Taiwan, aesthetic education for children is valued in early schooling. This study explores early childhood educators’ aesthetic literacy and aesthetic teaching practices in north Taiwan. The researcher conducted a mixed-methods study, including a survey and interviews, with 490 early childhood educators participating in the survey, 10 of whom participated in the interviews. The findings indicate that: (1) the early... -
The Hong Kong Early Child Development Scale-3: A Validation Study
Nirmala Rao, Stephanie W. Y. Chan, Rhoda Wang, Diana Lee, Rita Y. T. Ng, Yvonne Becher, Carrie Lau, Jin Sun, Frederick K Ho, Patrick Ip 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 1 1-23 (23 pages)
The Hong Kong Early Child Development Scale (HKECDS) is a tool for assessing holistic early child development in preschoolers aged from three to six years. The original version of the scale, HKECDS, was updated in 2019 (HKECDS-2) to reflect the contemporary context and local curricular expectations. Children (n = 144) from three kindergartens in Hong Kong completed the HKECDS-2 in individual sessions. Rasch model analysis and expert discussions resulted in a short version of the scale (HKECDS-3)...


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