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미디어 파사드 광고의 가치에 관한 탐색적 연구 : 적용가능성과 제품 유형의 조절효과를 중심으로
김운한, 유현중 한국광고PR실학회 광고PR실학연구 30 Pages
한국광고PR실학회 광고PR실학연구 2017, 제 10권 2호 1 9-38 (30 pages)
미디어 파사드 광고의 가치 요인, 소비자 맥락성, 제품 유형이 광고태도 및 구전의도에 어 떠한 영향을 주는지를 탐색하였다. 이러한 목적에서 미디어 파사드의 대표적인 사례로, 서울스퀘어의 외형 이미지를 차용한 실험광고물을 제작하여 실험을 실시하였다. 그 결과, 광고태도에 대해서 가치성·오락성이 긍정적인 영향을, 성가심은 부정적인 영향을 미치 는 것으로 나타났다. 정보성은 제한적으로 유의한 영향을 미쳤다. 구전의도에 대해서는 오락성·가치성·정보성·성가심이 모두 긍정적인 영향을 미치는 것으로 나타났다. 적... -
The Influence of Maternal-Paternal Education Level and Parenting Styles in Children's Reading Skills in an Urban Setting in East Malaysia
Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 9 177-198 (22 pages)
As more parents achieve a higher education level and are exposed to better parenting behaviors and styles, the changing roles of housekeepers and managing child's education are expected. Millennial parents are reported to hold a stable career, higher economic status, better access to information, and practices of successful parenting. Nonetheless, there are substantive reports of millennial parents still practicing traditional parenting, who had witnessed and experienced its effective practices... -
Understanding The Relationship Between Emotional Competence and Self-Efficacy with Preschool Teacher Commitment: An Analysis of PLS-Predict & IPMA (Importance-Performance Matrix Analysis)
Phaik Im Kan, Fonny Dameaty Hutagalung, Fong Peng Chew 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 4 71-98 (28 pages)
This study aims to identify the relationship between emotional competence and self-efficacy with the commitment of preschool teachers in the state of Selangor in addition to testing emotional competence and self-efficacy as predictor factors to teacher commitment. This study is based on the Emotional Competence Theory developed by Goleman (2001), the Self-efficacy Model by Tschannen-Moran & Hoy (2001) and Teacher Commitment Model by Thien et al. (2014). This is a survey study involved 428... -
“The Weight Falls on My Shoulders”: Perceptions of Compassion Fatigue Among Israeli Preschool Teachers
Inbar Levkovich, Anat Gada 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 5 91-112 (22 pages)
Compassion fatigue is defined as indirect or secondary trauma that develops among caregivers as a result of their involvement in the trauma state of the individual under their care, to the point that they begin to empathize with and become deeply involved in the other person’s feelings and suffering. The present study evaluated perceptions of compassion fatigue among 15 preschool teachers in Israel by means of qualitative in-depth semi-structured interviews. The study’s findings show that... -
Questioning during Story-telling Activities in Singapore Pre-schools
Huai Le Renee Phee, Nirmala Karuppiah, Yue Yu 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 4 73-90 (18 pages)
Children attending pre-schools should acquire the necessary knowledge, skills, and dispositions to develop holistically. Therefore, promoting thinking skills in children is important. One of the ways to develop and promote thinking skills in children is through “dialogue such as questioning and challenging” (Higham et al., 2010, p. 393). This study looks into pre-school teachers’ conversations with children during story-telling activities. Six Kindergarten 1 (K1) and Kindergarten 2 (K2)... -
Supporting Preschool Children’s Early Writing with Self-Regulated Learning Strategies
Siew Kim Siew, Mariani Binti Md Nor 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 25 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.2 5 69-93 (25 pages)
Research suggests that early writing is crucial in the development of young children’s literacy skills and links to their conventional literacy outcomes in elementary school and beyond. In order to enhance the will and the skills to express thoughts explicitly and effectively in early writing among preschool children, self-regulated learning (SRL) was suggested. This experimental study involved seventy-five preschool children, aged from five to six years old in Malaysia, aimed to investigate... -
An Analysis of Attitudes, Perceptions, and Practices of Shared Reading among Preschool Teachers in Malaysia
Affizal Ahmad;Wan Yi Low;Hui Min Low 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2018, Vol.12 No.3 2 23-44 (22 pages)
Shared reading is a common instructional activity in preschools. However, not all preschool teachers receive training in shared reading. This research investigated factors that influenced the attitudes, perceptions, and practices of shared reading among an urban sample of preschool teachers in Malaysia. The findings revealed that prior training experience in shared reading courses or seminars significantly influenced preschool teachers’ attitudes toward shared reading. Those who reportedly had... -
Manifestations of Helping Behavior among Preschool Children in a Laboratory School in the Philippines
Maria Perlita E. de Leon, Micah Denise S. del Mundo, Ma. Lovena V. Moneva, Anna May L. Navarrete 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2014, Vol.8 No.3 1 1-20 (20 pages)
The study investigated helping behaviors in two laboratory preschool classes in a university in the Philippines and the contexts in which these behaviors were displayed. Using non-participant observation, 34 children between 3 to 5 years old were video recorded at least one hour for nine days spread across a period of one month during unstructured class activities. Storytelling sessions followed the observation to identify the ideas children have about helping. Data were organized using event... -
Metacognition in 3-6 Years Old:Evidence from a Kindergarten in Hong Kong
Vicky Wong Wing Kei 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 29 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2013, Vol.7 No.1 1 1-29 (29 pages)
The study explores metacognition in young children of 3-6 years old. It presents finding from a study exploring the development of self-regulatory and metacognitive abilities in young children. The study takes the form of a descriptive, interpretative investigation using both quantitative and qualitative research methods. It involved 60 children in a local kindergarten in Hong Kong to participate in three different activities. Children participated in the activities were either done without any... -
The Effects of Inclusive-Classroom Experience on Early Childhood Preservice Teachers’ Self-Efficacy
Hyun Jin Kim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2012, Vol.6 No.1 8 161-179 (19 pages)


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