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푸티지 기법을 활용한 TV광고의 효과에 대한 연구 : 프로그램과 제품 간의 맥락일치, 노출 조건을 중심으로
마정미, 장승익 한국광고PR실학회 광고PR실학연구 26 Pages
한국광고PR실학회 광고PR실학연구 2017, 제 10권 3호 4 91-116 (26 pages)
푸티지 광고는 드라마나 예능 프로그램에서 방송된 실제 장면을 광고에 그대로 활용하는 광고 기법이다. 푸티지 광고는 인기 프로그램에 대한 소비자의 호감이 브랜드나 제품으로 자연스럽게 연결되기 때문에 광고효과가 높은 것으로 평가되고 있으며, 기존 영상을 재활 용하는 방식의 기법이므로 광고 제작이 쉽고, 광고 제작비가 적게 드는 장점이 있다. 이에 따라 최근 광고 현장에서 활발히 제작되고 있으나 그 광고 효과에 대한 실증적인 연구는 거의 전무한 실정이다. 본 연구는 푸티지 기법을 활용한 TV광고의 효과를 검증하기... -
The Construction of Young Children During COVID-19 in the Online Media in Indonesia
Ina Winangsih, Vina Adriany, Euis Kurniati 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 11 217-232 (16 pages)
Media is believed to possess its power in constructing discursive meaning in the society. This article aims to see how media creates discourse pertaining children and childhood during the pandemic of COVID-19. This article adopts critical discourse analysis (CDA) in order to unpack power relation in the children discourse by analyzing 78 articles from websites found in the internet. The analysis suggests that there is one hegemonic and dominant discourse on children, namely discourse of... -
From Stuck in a Dark Tunnel to Shining New Light: The Stories of Early Childhood Practitioners During the Pandemic
Kyoung Jin Kim, Min Kyung Han, Ji-Hyang Sohn, Jeonghye Nah 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 2 25-47 (23 pages)
South Korea was one of the few countries in the world to face a major outbreak in the first phase of the COVID-19 pandemic. This study portrays the lived experiences of Korean early childhood practitioners striving to thrive between 2020 and 2021. Their stories offer their reflections on their challenges, struggles, and lessons learned throughout the pandemic. Findings reveal that, as time passed, there were longstanding struggles and newly emerging challenges. This study sheds light on early... -
Strengthening Scientific Curiosity Through Science Experiences: Three Case Studies
Raella Kahuroa, Linda Mitchell, Erin McFlynn, Ann-Marie Day, Catherine Vaughan, Rachel Young, Brooke Maxwell 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 1 1-23 (23 pages)
This article focuses on pedagogical approaches for strengthening scientific curiosity in young children, arguing that scientific curiosity supports children to become scientifically literate, and to engage in a world in which science plays a crucial role. The article analyses data, including children’s working theories about science from a research study in an Aotearoa New Zealand kindergarten. The focus is on three case study children from refugee and immigrant backgrounds, learning English an... -
Parents' Involvement Inventory: Based on the WhatsApp Application (PIWI)
Daniel Peled, Elaine Hoter, Emanuel Tamir 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.3 3 45-63 (19 pages)
Abstract Today many parents and preschool teachers communicate through social media. The purpose of this pilot study is to develop a tool that can reflect the new reality of parental involvement. The Parents' Involvement WhatsApp Inventory (PIWI) was developed through a questionnaire given to 324 preschool teachers in different areas in Israel. The questionnaire incorporated three perspectives: cognitive, attitudinal (emotional) and informative. Five categories were identified and validated by... -
Reform Disconnections between the Free Quality Kindergarten Education Scheme and Kindergartens in Hong Kong
Wing Sze Carol Chan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 9 193-208 (16 pages)
National Association of Education for Young Children (NAEYC) (2009) stated early childhood education (ECE) practitioners are key agents who develop quality assured curriculum and conduct teaching through developmentally-appropriate practice (DAP). They play the vital role in providing quality education for enhancing children's whole-person development in early years, in the sense that, their importance and significance towards children’s development is an undeniable fact. In order to retain and... -
How a science education course can influence early childhood teachers’ attitudes toward science?
Jia-Chi Liang 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2009, Vol.3 No.2 7 123-143 (21 pages)
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Social Competence: An Important Educational Objective?
Gary W. Ladd 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2007, Vol.1 No.1 1 3-37 (18 pages)
Abstract. Because early childhood educators have been entrusted with the responsibility of promoting children S social competence, it is important to consider the meaning of this concept and its value as an educational objec - tive. Accordingly, three principal themes are addressed in this article. First, the construct of social competence is examined with the aim of explicating assumptions about its locus, its modes of expression or manifestations, and the conditions under which children s... -
인체의 항상성과 인간의 생명 유지를 위한 기본적 인 구성 물질이자 구성 물질 중 가장 많은 부분을 차 지하는 것이 바로 물이다. 물은 생화학적반응을 가능 하게 하는 장이며 타 물질을 이동시키는 매체이고 열 을 흡수하여 저장하는 물리적 성질을 가지고 있다. 물 은 순환계와 심혈관기능이 유지 가능토록하며 세포와 조직에 다양한 필요물질을 공급하고 대사생성물질을 제거하는데 역할을 수행한다. 인체에서 현저하게 물이 부족한 경우 항상성에 교란이 생기며 심한 경우 생리 적 대사적 기능이 저하되고 건강상의 문제를 야기 시...


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