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981.

The impact of consumers’ choice and perceptions of interactivity on social responsibility campaigns through social media

Juran Kim, Ki Hoon Lee 한국광고PR실학회 광고PR실학연구 19 Pages

한국광고PR실학회 광고PR실학연구 2016, 제 9권 4호 4 236-254 (19 pages)

Juran Kim, Ki Hoon Lee 저
...
- 4,800원
Social responsibility campaigns through social media allow individuals to build and maintain interactive connections with others while recognizing their mutual interests in social causes. In this study, the authors focus on the social media context and clarify (1) how choice of cause allows consumers to perceive that they are interacting with campaigns and (2) how consumer involvement enhances or limits the effects of choice. A field experiment is used to investigate relationships between...
982.

우리나라 중소도시의 브랜드 슬로건 분석

이희복 한국광고PR실학회 광고PR실학연구 23 Pages

한국광고PR실학회 광고PR실학연구 2016, 제 9권 2호 7 146-168 (23 pages)

이희복 저
...
- 5,200원
광역자치단체는 도시 브랜딩의 중요성을 인식하고 비교적 전략적으로 접근하지만 기초 자치단체 중소도시의 경우 전략적인 접근이 부족한 형편이다. 관심에 비해 노력과 성과 는 미미하다. 본 연구에서는 우리나라 중소도시를 연구대상으로 하여 슬로건의 사용 현 황, 슬로건의 내용, 그리고 형식을 살펴보았다. 분석결과 중규모 도시와 소규모 도시의 슬로건은 표기방식과 구성에서 차이가 있었다. 그 밖의 브랜드 포함여부, 목표공중, 인 칭, 운율, 키메시지, 지역 관련성, 브랜드 개성, 포지셔닝, 도시경쟁력지수, 도시경쟁력 평가...
983.

디지털 옥외광고 구성요인의 수용에 관한 연구

신일기, 최윤슬 한국광고PR실학회 광고PR실학연구 32 Pages

한국광고PR실학회 광고PR실학연구 2015, 제 8권 3호 4 73-104 (32 pages)

신일기, 최윤슬 저
...
- 6,100원
본 연구는 디지털 옥외광고(노출형 디지털 옥외광고 vs. 체험형 디지털 옥외광고)의 지 각된 광고속성과 인지된 상호작용성에 따라 광고태도와 구전의도에 어떠한 영향을 미치 는지를 실증적으로 분석하고자 하였다. 또한 디지털 옥외광고의 광고지각 속성인 오락 성, 정보성, 혼잡성과 상호작용 구성요인인 반응감과 실재감이 각각 몰입에 어떠한 영향 을 미치는지 알아보았다. 연구 결과 디지털 옥외광고의 유형에 따라 지각된 광고속성과 인지된 상호작용성이 몰 입과 광고태도, 구전의도에 미치는 영향력에 대한 차이가 나타났다....
984.

Observational Study of Early Childhood Care and Education Programs in Rural Government Primary Schools in Tamil Nadu, India

Shubha Janardhan, Jayanthi Venkataraman, Suptendra Nath Sarbadhikari 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 11 229-256 (28 pages)

Shubha Janardhan, Jayanthi Venkataraman, Suptendra Nath Sarbadhikari 저
...
- 5,700원
An Early Childhood Care and Education (ECCE) program in rural India was evaluated in terms of care and learning outcomes of children. The study was undertaken to observe and describe the ECCE system for children who were economically and educationally disadvantaged and enrolled in three Government Primary Schools (GPS) in India. In particular, the study tries to answer the question, ‘What factors affect the learning of Mathematics and English in the primary schools of rural Tamil Nadu?’...
985.

Questioning during Story-telling Activities in Singapore Pre-schools

Huai Le Renee Phee, Nirmala Karuppiah, Yue Yu 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 4 73-90 (18 pages)

Huai Le Renee Phee, Nirmala Karuppiah, Yue Yu 저
...
- 4,700원
Children attending pre-schools should acquire the necessary knowledge, skills, and dispositions to develop holistically. Therefore, promoting thinking skills in children is important. One of the ways to develop and promote thinking skills in children is through “dialogue such as questioning and challenging” (Higham et al., 2010, p. 393). This study looks into pre-school teachers’ conversations with children during story-telling activities. Six Kindergarten 1 (K1) and Kindergarten 2 (K2)...
986.

Competence to Teach a Point of Intersection for Swedish Preschool Quality

Sonja Sheridan, Pia Williams, Susanne Garvis 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 4 77-98 (22 pages)

Sonja Sheridan, Pia Williams, Susanne Garvis 저
...
- 5,100원
they embrace items and criteria that depend on teaching. The results highlight distinct patterns of variation in quality. The competence to teach is a point of intersection for the quality in preschool, and conditions for children’s learning. Areas in need of competence development are subject, and didactic knowledge competence in relating to children in dialogue, child-focused strategies, clarifying and communicating an object of knowledge by integrating play, care, and learning in teaching.
987.

Infants Spontaneous Musical Behavior on the Basis of SoI-EY Framework

Youngae Lee, Sanghee Lee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 2 27-48 (22 pages)

Youngae Lee, Sanghee Lee 저
...
- 5,100원
The purpose of this study is to introduce the SoI-EY framework and investigate infants’ spontaneous musical behavior based on that framework. The SoI-EY framework is an instrument for investigating children’s musical behavior and engagement. It was originally developed in England for children with learning difficulties, but a growing body of research using the SoI framework has been conducted throughout the world. SoI-EY was developed in order to explore the potential relevance for infants of...
988.

The Project Approach on Environmental Education: An Action Research for Children’s Social-Emotional Development

Ulil Abshor 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2017, Vol.11 No.1 1 1-20 (20 pages)

Ulil Abshor 저
...
- 4,900원
The aim of this study is to increase children’s social-emotional development using project approach on early childhood environmental education. The researcher uses applied classroom action research method to explore the project approach on environmental education as multidimensional approach. The project approach is in-depth investigation to a topic which has three phases; 1) planning and getting started, 2) developing project, and 3) reflection and conclusion. This study involved collaborators...
989.

Implementation Challenges of Inclusive Education: A Review of Hong Kong’s Local and International Education Sectors

Becher Yvonne, Rao Nirmala 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 14 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2012, Vol.6 No.2 6 101-114 (14 pages)

Becher Yvonne, Rao Nirmala 저
...
- 4,300원
990.

Evidence-Based Practice, Professionalism and Respect for Diversity: A Tense Relation

Michel Vandenbroeck 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2012, Vol.6 No.1 1 1-20 (20 pages)

Michel Vandenbroeck 저
...
- 4,900원
There is a global tendency towards evidence-based practice in education, meaning that practice is molded by research that prescribes “what works” to achieve predefined outcomes. This may present serious pitfalls. Considering that early childhood education in all affluent regions and beyond has to deal with social and cultural diversity, professionals will have to work in contexts of unpredictability and complexity. In this manuscript we develop the central pedagogical questions regarding...

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