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Luxury Brand Campaign Experiences in the 3D Printing Context : Perceived Value of Luxury Brands and Purchase Intentions
Juran Kim, Ki Hoon Lee, Jang-Sun Hwang 한국광고PR실학회 광고PR실학연구 24 Pages
한국광고PR실학회 광고PR실학연구 2017, 제 10권 3호 14 343-366 (24 pages)
characteristics such as rarity and uniqueness. This study focuses on the ad campaign experiences through 3D printing technology for luxury brands and their influences on the perceived value of luxury brands. Study1 focused on examining the influence of utilitarian and hedonic experiences with 3D printing campaigns on perceived value of luxury brand. Study 2 concentrated on different relationships between attitude and brand evaluation within utilitarian or hedonic dominant 3D printing campaigns b... -
The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison
Hye-Jin Paek, Hyegyu Lee, Thomas Hove 한국광고PR실학회 광고PR실학연구 27 Pages
한국광고PR실학회 광고PR실학연구 2016, 제 9권 3호 10 219-245 (27 pages)
study was conducted online among nonsmoking college students in the U.S. and South Korea. Message appeals were tested in ads that oppose secondhand smoke, a prominent health issue in both countries. There are two major findings. First, regardless of culture, norm appeals ― particularly injunctive but not descriptive norm appeals ― are more effective than threat appeals on behavioral intention. Second, people in an individualistic culture responded more favorably to threat appeals than those in... -
Useful Tools of Kodaly Method
조홍기 한국문화예술교육학회 모드니예술 10 Pages
한국문화예술교육학회 모드니예술 2011, Vol.5 2 21-30 (10 pages)
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The Influence of Maternal-Paternal Education Level and Parenting Styles in Children's Reading Skills in an Urban Setting in East Malaysia
Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 9 177-198 (22 pages)
total of 109 parent-child dyads, the study was conducted in one of the urban settings in Malaysia. The instruments used in the present study were adapted and adopted from Robinson, Mandleco, Olsen, and Hart (2001) for parenting practices, while the reading test was derived from Lee et al. (2020). Descriptive statistics were utilized to describe on parents’ demographic analysis and educational background, while inferential statistics, such as multiple linear regression analyses were conducted to... -
Associations between Preschoolers’ Engagement and Teacher-Child Interaction, and the Role of Gender
Zhao Hongxia, Trivette Carol, Morales Humberto 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 6 115-138 (24 pages)
interaction and preschoolers’ engagement, and to explore the role of gender in this association. One hundred and thirtyfive preschoolers and their classroom teachers in East Tennessee of the U.S. participated in this study. The parents provided children’s demographic information, and classroom teachers completed the questionnaires on preschoolers’ engagement and the quality of teachers’ interaction with each child. The results showed that boys had lower levels of classroom engagement, and a... -
Perspectives of Children, Parents and Teachers on School Readiness and School Transitions in Mainland China: A Narrative Literature Review
Chen Meng, Caroline Cohrssen, Carrie G.L. Lau 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 5 91-114 (24 pages)
children of ethnic minority backgrounds, Han children demonstrated higher levels of cognitive and socioemotional development than their peers. Children with special educational needs scored lower than typically developing children on assessments of school readiness. Kindergarten and primary teachers acknowledged the importance of socio-emotional development and approaches to learning, but differed on expectations relating to academic achievement and behavior. Family socioeconomic status (SES)... -
What Does an Engaged Preschool Classroom Look Like? Teachers’ Conceptions of Student Engagement- Voices from Malaysia
Armeetaa Kaur Mallanhanse, Amrita Kaur, Rosna Awang Hashim, Mohammad Noman 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 4 67-90 (24 pages)
of students’ engagement from collectivist cultures, which uphold respect, compliance, self-control, and order in the classroom settings, it shows teachers’ conceptions of engagement are mapped on macro-level observation and completely ignore the micro-level responses of students. The findings discuss the malleable and culturally sensitive nature of school engagement at the preschool level. It discusses its implication for teachers' development and students’ engagement at the preschool level. -
From Stuck in a Dark Tunnel to Shining New Light: The Stories of Early Childhood Practitioners During the Pandemic
Kyoung Jin Kim, Min Kyung Han, Ji-Hyang Sohn, Jeonghye Nah 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 2 25-47 (23 pages)
childhood practitioners striving to thrive between 2020 and 2021. Their stories offer their reflections on their challenges, struggles, and lessons learned throughout the pandemic. Findings reveal that, as time passed, there were longstanding struggles and newly emerging challenges. This study sheds light on early childhood practitioners’ experiences of teaching during the unique and uncertain time of the pandemic, which can offer in-depth understanding for the betterment of future teaching. -
Reclaiming Playful Learning: Exploring the Perceptions of Playful Learning among Early Childhood Preservice Teachers
Minsun Shin 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 1 1-22 (22 pages)
sense of learning community which, in turn, elicited playfulness and joy. Additionally, the study highlighted the value of hands-on, playful learning, challenging the participants’ preconceived notion of play and internalizing playfulness, thus gaining a stronger personal commitment to enact play pedagogies in their future endeavors. Considering that play-based pedagogy has increasingly been marginalized both in ECEC and higher education, the findings suggest a need to reclaim play and playful... -
Preschool Parents’ Ratings of Parent-teacher Relationships. A look at the Impact of Family Demographics
Keengwe Grace, Onchwari Ariri J. 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 12 247-273 (27 pages)
Relationships between families and teachers are important quality indicators of an effective early childhood program and a child’s development indicators. Assessment of these relationships provides program administrators and policy makers insights into the effectiveness of their programs in impacting children’s and family outcomes. In this study, using the newly developed FPTRQ Measure, parents’ perceptions of parent-teacher relationships in preschool programs were assessed. The effects of...


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