This research was carried out to investigated the effect of base paper and latex binder on printability and obtical properties of coated paper. Especially, it examined the effect of th pH of vase paper surface and functional groups of latices on the interactions between coating color components and on the structure of coated layer. It was found that the behavior of coating color containing amphoeric latex depends on the pH in the boundary region between coating color and base paper. Thus, the coating color formulated with amphoteric latex formed bulky coating layer by inducing stronger interaction between paper surface and coating components than the coating color with anionic latex. The coated paper with amphoteric latex showed better optical properties (i.e.gloss and optical) and printability (i.e. ink receptivity, wet ink receptivity, and ink set off) than the conventional anionic latex in the acidic and alkaline paper. However, dry pick strength of the coated paper was less decreased. This result indicated that amphoteric latex could also be applied practically to the alkaline paper.