Using a concentric cylinder type, rheometer. the steady shear flow properties of vaseline were measured over the temperature range of 20~70${circ}$C. In this paper, the shea rate and temperature dependencies of its flow behavior were investigated and the validity of some flow models was examined. In addition, the flow characteristics over a wide temperature range were quantitatively evaluated by calculating the various material parameters. Main findings obtained from this study can be summarized as follows: (1) At relatively lower temperature range, vaseline is a plastic fluid with a yield stress and its flow behavior shows shear-thinning characteristics. (2) As the temperature increases, the value of a yield stress and the degree of shear-thinning become smaller, consequently, the Newtonian flow behavior occurs at a lower shear rate range. (3) At temperature range lower than 45${circ}$C, the flow behavior shows much stronger temperature dependence, and a larger activation energy is needed for flow. (4) The Herschel-Bulkley model is the most effective one g$^3$ to predict the flow behavior of vaseline having a yield stress. The validity of the Bingham and Casson models becomes more available with increasing temperature. The flow behavior of vaseline at temperature range higher than 45${circ}$C can be perfectly described by the Newton model.