This paper presents a simple, practical, and efficient method for estimating the speed of sound in reflection mode in ultrasound medical imaging. Its accurate determination is indispensable in order to obtain both good resolution and correct geometrical and volumetric information about human organs such as heart and kidney. Up to now, there have been several methods available, but they all suffer from either poor performance or high complexity. The proposed method finds out an optimum focusing delay profile in such a way that the brightness in a region of interest is maximized using continuous dynamic focusing in receive under fixed transmit focusing. Experiments carried out on a real ultrasound medical phantom reveals that the method a quite simple and effective in providing good speed of sound estimation, hence improved resolution and images, adding to dignostic utility.