This paper proposes efficient anonymous fingerprinting with improved automatic identification of redistributors in electronic commerce of digital contents. The proposed scheme by Domingos in Eletronic Letters is inefficient in electronic commerce, because of pass numbers in registration protocol and exponential computations in identification protocol. Our scheme is reduced 2-pass in registraton protocol and is required only 1 time exponential computation than his in identification protocol. According to electronic commerce of digital contents used in ordinary life, our schemes values are increased.