The main purpose of this study was to examine factors affecting adolescents materialism and the relations between parenting, materialism and self-esteem in adolescents. The subjects were 439 first-grade high school students in Kang-nam area located in Seoul. The main results were as follows; (1) Material value was not significantly different according to gender, SES and parents education; (2) Adolescents whose parents are permissive or inconsistent have higher material value. On the other hand, adolescents whose parents are affectionate have relatively lower material value. And adolescents who communicate openly with their parents also have lower material value; (3) Lower material value was found for the adolescents whose self-esteem was high; (4) The mediating role of self-esteem was found: Adolescents self-esteem mediate the relations between parenting, parent-child communication style and material value of adolescents.