Higher directivity acoustic transducer using the self-demodulation effect was fabricated. The structure of transducer was designed such as dimension and support type of the piezoelectric element, the vibrating metal plate, and the housing case. Based on the design, the transducer was fabricated and measured its acoustic characteristics. Also, AM modulated driving circuit was designed for using the self-demodulation effect. The piezoelectric sounder with 200kHz resonant frequency and 20kHz bandwidth was designed by considering the sharp directivity and the sound pressure. The design and fabrication method worked in this study can be utilized in development of various speakers with higher directivity and broader bandwidth.