The nonlinear vibration of moving viscoelastic belts excited by the eccentricity of pulleys is investigated through experimental and analytical methods. Laboratory measurements demonstrate the nonlinearities in the responses of the belt particularly in the resonance region and with the variation of tension, The measurements of the belt motion are made using noncontact laser sensors. Jump and hysteresis phenomenon are observed experimentally and were studied with a model. which considers the nonlinear relation of belt stretch. An ordinary differential equation is derived as a working form of the belt equation of motion, Numerical results show good agreements with the experimental observations, which demonstrates the nonlinearity of viscoelastic moving belts,