Ring rolling process is simulated by using the general-purpose commercial finite element analysis software, MSC.Superform. Because the deforming region is restricted to the vicinity of the roll gap, only a ring segment spanning the roll gap is analyzed in order to save computation time and cost. First, a plain ring rolling of rectangular cross-section is simulated. Comparisons between computation and experiment show good agreement in the cross-sectional configuration of the deformed ring. Then, a profile ring with an external round groove is analyzed. The rolls with and without groove have been analyzed to compare the amount of side spread. It is found that the grooves in the rolls are effective in reducing the amount of side spread.