In this paper, the spray atomization characteristics of a gasoline direct-injection injector were investigated experimentally and numerically. To visualize the developing spray process, a laser sheet method with a Nd :YAG laser was utilized. The microscopic atomization characteristics such as the droplet size and velocity distribution were also obtained by using a phase Doppler particle analyzer system at the 5 ㎫ of injection pressure. With the experiments, the calculations of spray atomization were conducted by using the KIVA code with the LISA-DDB breakup model. Based on the agreement with the experimental results, the prediction accuracy of LISA-DDB breakup model was investigated in terms of the spray shapes, spray tip penetration, SMD distribution, and axial mean velocity. The results of this study provides the macroscopic and microscopic characteristics of the spray atomization, and prediction accuracy of the LISA-DDB model.