- 중소기업 수출지원제도 실효성 연구 - 한국의 수출마케팅 지원프로그램을 중심으로 -
- ㆍ 저자명
- 김학민,이호형,안지정,Kim. Hag-Min,Lee. Ho-Hyung,Ahn. Ji-Jung
- ㆍ 간행물명
- 통상정보연구
- ㆍ 권/호정보
- 2009년|11권 4호|pp.153-182 (30 pages)
- ㆍ 발행정보
- 한국통상정보학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This paper intends to increase the performance of export support programs for small-to-medium sized firms promoted by Korea government. A research construct is suggested for effective government support program targeted on the global marketing capability. The data is collected from the firms received the support more than once by Korean governments. The results are shown as follows. First, it is found that those firms who have high propensity to be involved in export business have shown high performance. Second, the firms with high global marketing capability have shown good performance. To be more specific, organizational commitment, strategic initiative, business differentiation, and market knowledge for target markets are found to be critical factors in successful export support program. The business differentiation strategy in target market is very critical. Finally, the degree of program management effectiveness is found to be important in high performance firms. It means that for those firms, much more advanced programs need to be developed. The government should develop diversified programs by considering the degree of global marketing capability.