- 한국제조기업의 해외시장진입방식 선택요인과 성과
- ㆍ 저자명
- 박태호,김석수,서민교,Park. Tae-Ho,Kim. Seog-Soo,Seo. Min-Kyo
- ㆍ 간행물명
- 통상정보연구
- ㆍ 권/호정보
- 2009년|11권 4호|pp.183-214 (32 pages)
- ㆍ 발행정보
- 한국통상정보학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
We identify key theoretical approaches, constructs, and primary variables of interest that exist in the foreign market entry mode articles. This provides fertile ground for continued development in our foreign market entry mode research. Using the integrated framework, this paper examines the determinants of foreign market entry mode choice by Korean firms and the impact of the entry mode choice on performance in a unified model. Using a database of KIS-VALUE in Korea from 2003 to 2005, we find that the hypothesized effects of related factors on entry modes are partially supported.