$Gd_{1-x}VO_4:{Eu_x}^{3+}$ phosphor powders were synthesized with changing the concentration of $Sm^{3+}$ ion by using a solid-state reaction method. The crystal structures of all the phosphors were found to be a tetragonal system, composed of (200) diffraction peak centered at $24.76^{circ}$, and the morphology of grains approached the spherical form with homeogenous size distribution when the concentration of $Sm^{3+}$ ion was 0.05 mol. As for the photoluminescence properties, all of the phosphor powders, irrespective of $Sm^{3+}$ ion concentration, indicated the yellow, orange, and red emission peaked at 565, 603, and 645 nm respectively. As the concentration of $Sm^{3+}$ ion increases, the intensity of excitation spectrum showed a decreasing tendency on the increase of Sm3+ ion concentration. The maximum excitation and emission spectra were observed and the symmetry ratio was 1.19 at 0.05 mol of $Sm^{3+}$ ion.