This paper deals with Wound Rotor Synchronous Motor (WRSM) purposely designed for Integrated Starter and Generator (ISG) installed in 42V automotive electrical system. Not only design objective and specifications of WRSM, but its adaptive design to minimize torque ripple and back-EMF Total Harmonics Distortion (THD) are considered. Furthermore, design characteristics of designed prototype have been investigated numerically in terms of torque, back EMF, loss, and efficiency, which are verified by performance comparison with Interior Permanent Magnet Synchronous Machine based on Finite Element Analysis (FEA).