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스마트 폰 애플리케이션 서비스 품질의 개선
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  • 스마트 폰 애플리케이션 서비스 품질의 개선
  • Service Quality Improvement of Smart Phone Application
저자명
염다혜,강창욱,Yeom. Da-Hye,Kang. Chang-Wook
간행물명
산업경영시스템학회지
권/호정보
2013년|36권 4호|pp.38-44 (7 pages)
발행정보
한국산업경영시스템학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

Smart phones have brought rapid changes in this competitive world. Smart phone application developers are trying their best to consider the customer requirements in the most efficient way while considering all its attributes. However smart phone service quality has been given less consideration comparatively during the last few years. This paper proposes a measurement method for improving service quality of smart phone application. This method combines the service quality performance model (SQPM) and process capability index (PCI). The service quality performance model is used to identify service items that require improvement. Process capability index is used as a measure for prioritization of those improvements. Case study was carried out to search out important communication application service attributes. customer satisfaction level data was collected for users who used the application service. A total of twenty four service attributes were found during this survey. Using the joint approach of SQPM and PCI, five significant service attributes were prioritized for service quality improvement.