The purpose of this study was to investigate the casual relationship among social activity, leisure activity and subjective quality of life of the rural elderly. For this end, this study analyzed the differences of the factors by the demographic characteristics and the effects of the social activity and leisure activity on subjective quality of life of the rural elderly. The data was collected using structured questionnaires, and total 324 responses were used in the data analysis. According to the results of this study, the social activity, leisure activity and subjective quality of life was shown to the partially differences by the demographic characteristics. The social activity and leisure activity of the rural elderly had a positive effect on the satisfaction and expectation of life as the subjective quality of life. The religious activities and leisure activity had a positive effect on the satisfaction of life, and the leisure activity through hobbies had a positive effect on the expectation of life. The economic activity had a positive effect on the subjective economic satisfaction, expectation of living standard and municipal government. Also, the volunteer activity and pastime had a positive effect on the subjective health satisfaction. Finally, this study was discussed the theoretical and practical implications as well as the solution to the subjective quality of life of the rural elderly.