The thesis mainly studies the characteristics of Ma Yun speech. The thesis is based on the important speech of Ma Yun. The characteristics of his speech language are analyzed. In terms of speech features: Syllable in order. Using the tone level and obique tone of voice. Rhyme harmony. The proper use of reduplicated words. In terms of the characteristics of vocabulary. Good use of idioms. Including Proverbs,colloquialism,locution. Be good at using spoken words. Be good at using popular words. Be good at using martial arts language. In terms of characteristics of the sentence. Using short sentences. Good use of rhetorical questions. Reasonable use of questions-answer sentence. Reasonable use of imperative sentence. Ma Yun in his speech also clever use of various rhetorical devices Ma Yun's speech at home and abroad have had a huge impact."Ma Yun Speech"once again become Baidu, micro-blog, Sina and major network of popular collections of keywords. His speech has perfact communication and persuasion. He won the trust of the audience with real experience. He showed his own value and attitudes with humor. He impressed the audience with positive energy words. He is good at telling stories or examples of ways to communicate with you.