The purpose of the study is to explore teachers’ perception and experiences related to promotion system and its implementation process in terms of role conceptualization of the principalship. A total of 28 teachers and administrators participated in the study. They were divided into 5 groups based on their teaching experience, job positions, school levels, and their current condition for teacher promotion readiness. As a result, three main themes including teachers’ perception on principals’ role and status, school culture and attitude toward teacher promotion system and its process, suggestions for future teacher promotion system were emerged and discussed as follows. First, participants consider principals’ basic role and power remained essentially unchanged but became a much more burden at the same time. Secondly, the difficulties of teacher promotion system and its process mainly affects teachers’ motivation as well as their perception on promotion. In addition, the generation gap and gender effect on teachers’ motivation and perception on promotion. Finally, suggestions for re-conceptualization and system for teacher promotion were also discussed.