[Objective] The purpose of this study is to analyze the innovation strategies of universities participating in the university innovation support project, evaluate their ability to adapt to a changing society, and examine the effectiveness of education. [Contents] Using the TEXTOM analysis technique, the social awareness and purpose were analyzed centered on the keywords of the ‘representative innovation program’ of each university, and the relationship and importance between keywords were derived through N-gram and TF-IDF analysis. In both the first and second periods, ‘major education’ showed the highest importance. Major education had the highest connection with the curriculum. ‘Non-curriculum’ showed the second highest importance after major education in the first period and was highly connected to field training and career support, but its importance was somewhat lower in the second period. Instead, educational content and academic system, which were not derived from the first period, were ranked as important words in the second period, showing connections with major education and flexible semester system. [Conclusions] The conclusion of this study is as follows. It was confirmed that major education, non-curricular activities, and bachelor's degree system are changing in connection with various educational strategies as key projects. Through this, the achievement of the goals of the university innovation support project was evaluated and future improvement directions were suggested. This study provides data that can contribute to the establishment of university innovation strategies by reflecting changes in higher education policy.