The purpose of this study is to identify effects of individual level factors and team level factors on continuous learning activity in the team context. This study examined the goal orientation's complexity in which a moderating effect of proving goal orientation and learning goal orientation on continuous learning activity at the individual level. This study also examined the effect of team learning behavior at the team level on continuous learning activity and the cross-level effect of team conflict management effectiveness on the relationship between proving goal orientation and continuous learning activity. This study conducted a survey research method that collected a data of 270 employees at 66 teams in 32 domestic companies. The study found the positive effect of proving goal orientation on the continuous learning activity at the individual
level. It also found the negative moderating effect of learning goal orientation on the relationship between proving goal orientation and continuous learning activity. The study also found the positive effect of team learning behavior on the continuous learning activity at the team level, while it did not find a significant moderating effect of team conflict management effectiveness on the relationship between proving goal orientation and continuous learning activity. From these results the study provided following theoretical and practical implications; In order to develop the employees' continuous learning activity, organizations should identify the learning objectives individual members objective, improve organizational environments to increase the level of goal orientation and learning goal orientation, and provide the assistance at the team level.