The basic purpose of this study was to investigate the meaning of university education at the age of student consumerism. The university, an educational community, reflects the people's collective consciousness in all times and places. So it is desirable that the need of students will be highly esteemed for the reorientation of university. In order to examine the types of university education, the research was carried on with regard to the four kinds of oriented value of university (a character building, a credential warrant, a practicality, a learning for its own sake) which modified the personal conduct theory of Max Weber, and to the history of university for all contries of the world. As a result, it it probable that the ultimate principle of university formation of the East and the West has many common points. And for the reorientation of university, it would be better know the conditions of one's own university beforehand, and select an apposite types to the case in this four types of university education.