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How Korean Newspapers and Television News Programs Covered Blood Donation: A Quantitative and Qualitative Analysis of Facilitators and Barriers
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  • How Korean Newspapers and Television News Programs Covered Blood Donation: A Quantitative and Qualitative Analysis of Facilitators and Barriers
  • 헌혈에 관한 국내 일간지와 텔레비전 뉴스 보도기사 내용분석: 촉진 요인 및 장애 요인의 양적·질적 분석 방법을 토대로
ㆍ 저자명
Bumsub Jin,Moonhee Cho
ㆍ 간행물명
헬스커뮤니케이션연구KCI
ㆍ 권/호정보
2014년|10권 (통권10호)|pp.125-152 (28 pages)
ㆍ 발행정보
한국헬스커뮤니케이션학회|한국
ㆍ 파일정보
정기간행물|ENG|
PDF텍스트(0.33MB)
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서지반출

영문초록

The purpose of this study is to investigate the blood donation news coverage through a content analysis of South Korean newspapers and television news programs. Based on the attributes of facilitators of and barriers to blood donation, topics and frequencies of news stories about blood donation were assessed. They were further scrutinized through a qualitative analysis of words and phrases, narratives, metaphors, and sources about those stories. Results indicated that self-identity, altruism, and collective action regarding blood donation were more prevalently observed than fear in the media. Moreover, the news media portrayed blood donation as positive and normative behaviors, humanistic value among citizens, or role model and ideal citizen, while its donors included a range of community members. The implications of the results suggest that media campaign practitioners and policy-makers for blood donation should make every effort to deliver the positive aspect of the issue through communication channels.

국문초록

본 연구는 한국의 일간지와 텔레비전 뉴스 프로그램에 나온 헌혈 보도 기사를 내용분석 방법을 통해 조사하고자 하였다. 이를 위하여 헌혈의 촉진 요인 및 장애 요인의 속성들을 바탕으로 헌혈 보도 기사의 주제 및 주기를 평가하였다. 더 나아가 질적 분석을 통하여 해당 기사들의 단어, 구절, 묘사, 비유 및 소스를 면밀히 살펴 보았다. 주요 연구 결과로는 헌혈에 관한 자기정체성, 이타심 및 집단적 행동들이 공포감보다 더욱 우세하게 나온 것을 발견하였다. 뿐만 아니라, 헌혈을 긍정적 및 규범적 행위로 묘사하거나, 시민들의 인도주의적 가치로, 혹은 역할 모델이나 이상적 시민으로 묘사하였다는 것이다. 또한, 헌혈자로는 다양한 공동체 구성원들이 포함되었다. 본 연구 결과를 통해서, 미디어 헌혈 캠페인 실무자들과 정책 입안자들이 커뮤니케이션 채널을 이용하여 헌혈의 긍정적 측면을 전달하기 위해 노력해야 한다는 점을 시사해 준다.

목차

Theoretical Backgrounds
Methods
Results
Discussion
References

키워드

blood donationnews coverageframingmedia framestheory of planned behavior헌혈뉴스보도틀짓기미디어 프레이밍계획행동 이론

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