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271.

The Social Stress-Buffering Role of Exchanging Emotional Support in an Online Breast Cancer Support Group

Woohyun Yoo 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 39 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2014, Vol.11 4 119-157 (39 pages)

Woohyun Yoo 저
...
- 6,800원
This study examined the social stress-buffering functions of expression and reception of emotional support in an online breast cancer support group. The data used in the analysis resulted from merging computer-aided content analysis of discussion posts, action log data analysis of system usage, and longitudinal survey data collected from 237 participants in an online breast cancer support group. Findings indicated that the expression and reception of emotional support buffered the deleterious...
272.

College Students’ Self-Concepts and Attitude toward Advertising; The Relationships among the Body-Esteem, Social Comparison, and the Perception about Diet Advertising

Hyunjae Yu 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 43 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2014, Vol.11 3 75-117 (43 pages)

Hyunjae Yu 저
...
- 7,200원
There have been many studies dealing with the relationships between selfperceptions and the perceptions of advertising. However, research that focused specifically on diet advertising, which has recently seen a dramatic increase in our society, has been scarce. One can assume that people’s perceptions of diet advertising may be influenced by how they think about their own bodies or by the extent to which they compare their own bodies with those of others. For a more comprehensive understanding...
273.

Message-Culture Congruency Effects in the Context of PSAs for Preventive Health Exams Targeting Asian Women: Comparison between Asian and European Women in the United States

Soojung Kim, Jisu Huh 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 50 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2014, Vol.10 3 75-124 (50 pages)

Soojung Kim, Jisu Huh 저
...
- 7,900원
While preventive health exams are one of the most important healthcare tools and the main focus of health promotion campaigns around the world, individuals’ responses to such campaigns tend to show disparities among different cultural groups. Noting the significantly lower rate of getting preventive gynecological exams among Asian women, this study examined message-culture congruency effects in the context of a health advertising campaign for preventive gynecological exams targeting Asian...
274.

An Individual Difference Approach to Understanding Campaign Message Effects: Self-Monitoring, Perceived Message Effectiveness, and Presumed Media Influence

백혜진 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 35 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2010, Vol.2 No.1 2 31-65 (35 pages)

백혜진 저
...
- 6,400원
This study examines the self-monitoring tendency’s role in communication campaign message effects. Analysis of survey data in a charity campaign context indicates that high self-monitors evaluate the charity campaign message more favorably than low self-monitors. In addition, perceived message effectiveness and presumed media influence are significantly associated with charitable behavior intention only among high selfmonitors. The findings highlight the importance of understanding individual...
275.

한국판 자폐 스펙트럼 장애 진단 도구 (Korean Version of Autism Spectrum Disorder-Diagnostic for Children; K-ASD-DC)의 임상적 유용성 : 예비연구

박선아, 송정은, 김성우, 정희정, 이유나 한국심리치료학회 한국심리치료학회지 17 Pages

한국심리치료학회 한국심리치료학회지 2017, Vol.9 No.1 1 1-17 (17 pages)

박선아, 송정은, 김성우, 정희정, 이유나 저
...
- 4,600원
본 연구는 자폐 스펙트럼 장애(ASD)와 기타 장애 집단(non-ASD)을 대상으로 Chung과 Park(2013)이 표 준화한 한국판 자폐 스펙트럼 장애 진단 도구(the Korean Version of Autism Spectrum Disorder- Diagnostic for Children; K-ASD-DC)가 임상 현장에서 스크리닝 도구로서 유용하게 사용될 수 있는지를 확인하는데 목적이 있다. 국민건강보험 일산병원 정신건강의학과와 발달지연클리닉을 내원한 2세에서 16세까지 총 128명의 ASD 아동과 non-ASD아동이 연구 대상으로 포함되었다. 본 연구 결과로 K-ASDDC의 내적 일관성이 비교적 높은...
276.

A Current Assessment of Some Extraterritorial Impacts of The Dodd- Frank Act with Special Focus on The Volcker Rule and Derivatives Regulation

Lawrence G. Baxter 은행법학회 은행법연구 31 Pages

은행법학회 은행법연구 2012, 제 5권 제 2호 1 3-33 (31 pages)

Lawrence G. Baxter 저
- 6,000원
As the world struggles to emerge from the Global Financial Crisis the vision of a harmonious framework of global financial regulation seems as distant as ever. Important progress made by international committees such as the Basel Committee on Banking Supervision and the Financial Stability Board notwithstanding, there seem to be increasing signs of unilateral, extraterritorial action by major jurisdictions, including the United States. This paper reviews the framework created by the US financial...
277.

In-House Advertising Agency－Korean Way of Doing Business? : An Exploratory Study of Korean In-House Ad Agency

Nam-Hyun Um 한국광고PR실학회 광고PR실학연구 23 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 2호 8 193-215 (23 pages)

Nam-Hyun Um 저
...
- 5,200원
This study investigates Korean advertising practitioners’ perspectives on the Korean advertising industry, specifically on the in-house advertising structure, its positive and/or negative effects, and the relationship between an advertising agency and its clients. Participating in this study are a total of 136 Korean advertising practitioners from five in-house agencies and four independent agencies. The study results suggest that in-house agencies threaten the growth and even the survival of...
278.

PR Campaign Creativity Scale : A scale development of validation

Sungwook Hwang, Cheolhan Lee, Jonghyuk Lee 한국광고PR실학회 광고PR실학연구 20 Pages

한국광고PR실학회 광고PR실학연구 2015, 제 8권 4호 6 134-153 (20 pages)

Sungwook Hwang, Cheolhan Lee, Jonghyuk Lee 저
...
- 4,900원
This study aimed to develop the scale of creativity in public relations campaigns. Seven elements of creativity in public relations campaigns were identified: novelty, meaningfulness, artistic value, continuity, connectedness, social issues, and synthesis. From the second-order confirmatory factor analysis results, the one-dimensional seven measurement items were listed as follows: The campaign is more novel than existing campaigns; the detailed action plan clearly relays the message that the...
279.

The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison

Hye-Jin Paek, Hyegyu Lee, Thomas Hove 한국광고PR실학회 광고PR실학연구 27 Pages

한국광고PR실학회 광고PR실학연구 2016, 제 9권 3호 10 219-245 (27 pages)

Hye-Jin Paek, Hyegyu Lee, Thomas Hove 저
...
- 5,600원
This online evaluation study of anti-secondhand smoke messages investigated two related questions. First, to what extent do different message appeals ― norm versus threat ― have differential impacts on people from a predominantly individualistic culture compared to people from a predominantly collectivistic culture? Second, how do country-level and individual-level cultural orientations interact to affect attitudinal outcomes? Using a 2 (Culture: Individualism vs. Collectivism) × 3 (Message...
280.

The Influence of Maternal-Paternal Education Level and Parenting Styles in Children's Reading Skills in an Urban Setting in East Malaysia

Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 9 177-198 (22 pages)

Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 저
...
- 5,100원
As more parents achieve a higher education level and are exposed to better parenting behaviors and styles, the changing roles of housekeepers and managing child's education are expected. Millennial parents are reported to hold a stable career, higher economic status, better access to information, and practices of successful parenting. Nonetheless, there are substantive reports of millennial parents still practicing traditional parenting, who had witnessed and experienced its effective practices...

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