The purpose of this study is to explore a teaching and learning method using storytelling and to investigate its effects and further directions for improvement. Because storytelling as a narrative thinking mode is a way of making meaning of the individual and social life, it can build a rich learning context so that learners can integrate their intelligence and emotion into a whole, and effectively transform logical knowledge to useful personal knowledge. Recently, educational practitioners in e-learning era have paid their attention to use storytelling for development learning contents. However, there are few findings to suggest concrete methods and strategies for using storytelling and to show its positive effects on learning process and products through systemic research and development. This study designs a teaching and learning method and strategies using storytelling based upon the existing theories and practices, and develops a multimedia content for environmental education at the elementary level. For investigating the effects on learning outcomes and directions for improvement, quantitative and qualitative data were gathered and analyzed from learners\' performance and opinions. As a result, it is indicated that the teaching and learning method using storytelling has the positive effects on learning outcomes. The improvement was suggested in terns of multimedia factors and adaptive assistance for supporting learners\' own storytelling. Keywords: narrative thinking, storytelling, developmental research, multimedia