This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about reception type on health-information contents of newspaper-advertising. The perception pattern come out in this study were divided into three types in Q-methodology. The result is as follows ; it is that divided ‘1 type[(N=8) : Positive Pursuit Type], 2 type[(N=6) : Value Pursuit Type], 3 type[(N=3) : Rational Pursuit Type]’. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about Reception Type on health-information contents of newspaper-advertising ; to offer a developmental suggestion about it. Key words : Newspaper-advertising, Health-information contents, Q-Methodology, Subjectivity Study