This study is intended to provide fundamental work for the future wedding industry by analyzing Korean and Japanese single consumers' general tendency. To do this, Korean and Japanese statistics as well as questionnaires on single consumers were used. Results are as followed; First, Japanese preferred one's character and standard of value compared to Koreans, while Koreans preferred one's future possibilities and outlook. Second, Koreans and Japanese generally preferred love match. Third, analyzing the question on the motivation of marriage, highest percent of Korean respondents took social and moral reasons for getting married while highest percentage of Japanese respondents took economical reason for the motivation of marriage. Fourth, Korean singles preferred hotel as wedding place while Japanese preferred specialized wedding hall for getting married. It is assumed that Korean singles prefer luxurious or meaningful place for they believe that marriage is a ritual for becoming independent. Fifth, as with the cost of marriage, "The subject pays most of the cost with the little help from parents" took the highest percentage of responses by Koreans. Meanwhile, most Japanese responded "The subject pays all the cost by himself," which resulting exceedingly high rate compared to Korean subjects. Sixth, as a result of analyzing on the basis of planning cognition, functional cognition and social cognition, social cognition showed to be the only one that had meaningful relation between Korean and Japanese respondents. Social cognition that givessymbolic meaning to the marriage and that has connection with ostentatious perception is higher for Korean singles than Japanese singles. Seventh, by analyzing the influence of motive for marriage on degree of marriage cognition, Japanese singles did not have any meaningful result while Korean singles did. For Koreans, social motive showed to have positive relationship with functional and social cognition of marriage cognition.