The first time the writer began to concem about amenities was not to write this paper. Amenities was what the writer searched for as the most appropriate concept to accept as detailed concem (to shift quantitative saturation freshly to a qualitative one and maintain it) regarding the future which does not end by just a bubble, and also, regarding the consumers of experience based study, which explosively increased in 2008, of the museum the writer belongs, and the form of such concem remains intact in the part of Woo Seok Heon education. ln fact, writing this papeζ the writer hoped for another influential person with experience, knowledge, and scholarly depth to deal with the museological approach regarding amenities. However, with the intention to induce itemized discussion on the principle, and not the principle itseκ the writer w山fully introduce the case of Woo Seok Heon respe뼈lliy in the 씨ewpoint of museography, and not museological approach ln the preface, it says that good cultural flow eventually has to do with diversity of contents, and while discussing about amenities as the value which museums should aim for, the reason for mentioning such diversity is because the writer is convinced that the target of concem expressed in this paper refers to the fact that the most fundamental aspeα of social amenities realized by museums lies on diversity. Therefore, putting the writer’s fmger on it, custom of dividing museums according to its establishing entity feels objectionable. ln this society which pluralized values coexist, the intention to propose indicative value and share it would be little irony, but there are 2 reasons for discussing local societies and museums especially science museum through amenities. First of all, it is because science culture and science communication do not naturally generate much, different from other cultural scopes, and also, it is because a concept which is differentiated from marketing, especiaIly separated from blue ocean, is required for sustainable development as the result of such concem 1n fact, amenities are the classification of the general thing which local societies nowadays 띠r to make. Amenities is the concept of sustainable development, which shares a common aspeα with blue ocean, but such paradigm of profit based structure should not be confused with the amenities which aim for public benefit of the general society. For example, if the recently popular large sized foreign exhibitions made no effort to feedback the people of the nation or to have message decoded for healthy and high dimensional cultural development, it would rather be referred to as populism wrapped by blue ocean. It implies that the essence of museums should be checked again when museums combine the p띠1ciple of marketing for its own development.