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경제민주화와 광고산업 : 경제민주화 실현을 위한 광고산업 개선 방향을 중심으로
김정규, 송기인 한국광고PR실학회 광고PR실학연구 20 Pages
한국광고PR실학회 광고PR실학연구 2014, 제 7권 1호 3 60-79 (20 pages)
광고산업은 현재 경제민주화라는 명분하에 다양한 제도적 제재에 직면해 있다. 하지만 광고학계와 현업에서 경제민주화에 대한 정확한 개념정리와 이해에 대한 시도는 부족한 실정이다. 이러한 배경에서 본 논문은 경제민주화 개념을 정리하고, 현 광고산업의 실태 와 현 제도들을 분석하였다. 본 연구의 이러한 시도는 좁게는 경제민주화와 광고산업의 관계에 대한 이해를 도모할 수 있을 것이며, 넓게는 현재 양적 성장을 시도하고 있는 우리 나라 광고산업이 보다 내실 있는 질적 성장을 위한 성찰을 제시할 수 있을 것이다. -
제품 본질 강조 PR의 자기규제 필요성에 관한 연구
소성수, 이종혁 한국광고PR실학회 광고PR실학연구 28 Pages
한국광고PR실학회 광고PR실학연구 2013, 제 6권 1호 3 61-88 (28 pages)
본 연구는 PR 활동에서 과도한 본질 활용의 문제와 이를 통한 PR의 자기규제 필요성을 제기하는 데 목적을 두고 있다. 이를 위해 세 가지 사례를 선정하여 그 특성과 원인을 탐 색적으로 살펴봄으로써 해당 제품의 퍼블리시티에 포함된 전략적 특성과 PR 논리를 분 석해 보았다. 이를 통해 실제 제품 본질과의 차이를 확인함으로써 제품 본질 과대 PR이 라는 현상을 규명하였다. 또한 이러한 활동이 양성화된 원인과 한계를 PR 실무자들과의 심층면접을 통해 분석하였다. -
The Influence of Maternal-Paternal Education Level and Parenting Styles in Children's Reading Skills in an Urban Setting in East Malaysia
Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 9 177-198 (22 pages)
As more parents achieve a higher education level and are exposed to better parenting behaviors and styles, the changing roles of housekeepers and managing child's education are expected. Millennial parents are reported to hold a stable career, higher economic status, better access to information, and practices of successful parenting. Nonetheless, there are substantive reports of millennial parents still practicing traditional parenting, who had witnessed and experienced its effective practices... -
Understanding The Relationship Between Emotional Competence and Self-Efficacy with Preschool Teacher Commitment: An Analysis of PLS-Predict & IPMA (Importance-Performance Matrix Analysis)
Phaik Im Kan, Fonny Dameaty Hutagalung, Fong Peng Chew 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 4 71-98 (28 pages)
This study aims to identify the relationship between emotional competence and self-efficacy with the commitment of preschool teachers in the state of Selangor in addition to testing emotional competence and self-efficacy as predictor factors to teacher commitment. This study is based on the Emotional Competence Theory developed by Goleman (2001), the Self-efficacy Model by Tschannen-Moran & Hoy (2001) and Teacher Commitment Model by Thien et al. (2014). This is a survey study involved 428... -
Influence of Play-based Learning in Early Childhood Education (ECE) in Bangladesh: Lessons from Japan
Md Jahangir Alam 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 10 203-229 (27 pages)
Universally, Early Childhood Education (ECE) received considerable attention among the stakeholders, and multiple international studies have emphasized the critical nature of the high-quality ECE facilities that integrate learning and play. Several studies have demonstrated the positive influence of decent learning environments on prospects and the comprehensive development of children. This research focuses on play-based learning through gamification to characterize the excellent ECE... -
Observational Study of Early Childhood Care and Education Programs in Rural Government Primary Schools in Tamil Nadu, India
Shubha Janardhan, Jayanthi Venkataraman, Suptendra Nath Sarbadhikari 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 11 229-256 (28 pages)
An Early Childhood Care and Education (ECCE) program in rural India was evaluated in terms of care and learning outcomes of children. The study was undertaken to observe and describe the ECCE system for children who were economically and educationally disadvantaged and enrolled in three Government Primary Schools (GPS) in India. In particular, the study tries to answer the question, ‘What factors affect the learning of Mathematics and English in the primary schools of rural Tamil Nadu?’... -
The Administration of Nursery/Primary Schools in Osun State Nigeria
Taiwo Oladunni Gbenga-Akanmu, Moyinoluwa Grace Owojori 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 6 119-134 (16 pages)
The quality of any nursery/primary schools depend on its administration. To achieve effective quality nursery/primary education, administration is one of the key factors. Therefore, this study sought to determine the opinion of teachers about the administration of nursery/primary schools, assess challenges facing the administration and assess the ratio of staff to the pupils in the selected schools. Descriptive survey design was adopted for the study. Sample comprised One hundred and eighty... -
Supporting Preschool Children’s Early Writing with Self-Regulated Learning Strategies
Siew Kim Siew, Mariani Binti Md Nor 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 25 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.2 5 69-93 (25 pages)
Research suggests that early writing is crucial in the development of young children’s literacy skills and links to their conventional literacy outcomes in elementary school and beyond. In order to enhance the will and the skills to express thoughts explicitly and effectively in early writing among preschool children, self-regulated learning (SRL) was suggested. This experimental study involved seventy-five preschool children, aged from five to six years old in Malaysia, aimed to investigate... -
An Analysis of Early Childhood Education Policy in China
Samson Maekele Tsegay, Cresensia Kansale, Sydell Poyoe Goll 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2017, Vol.11 No.1 4 69-84 (16 pages)
China has given high priority to develop its entire educational system including early childhood education. Through secondary data and empirical studies, this paper critically analyzes the policy formulation, implementation, and evaluation of China’s national plan for medium and long-term education reform and development (2010-2020) with regard to early childhood education. The study indicated that formulation of the plan was done with high collaboration of the government and the people. Both... -
A Cultural-Historical Reading of the Emotional Development of Young Children
Marilyn Fleer, Marie Hammer, Sue March 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2014, Vol.8 No.2 4 47-67 (21 pages)
The telling of fairytales has been a longstanding practice within the field of early childhood education in many communities across the Asia Pacific region. But what do we know about how educators use fairytales for the development of emotions for preschool aged children? In drawing upon culturalhistorical theory (Vygotsky, 1971, 1987, 1999), this paper presents the findings of a study into how fairytales were introduced to preschool aged children (n=30; from 3.3 to 5.3 years with mean age 4.2...


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